Social Media

Various Types of Social Followers for your Business

One of the basic things about a very successful business is having a deep understanding about your customer base. Customers are primarily described by marketeers as heavy or light surfers, fickle or loyal, new or old and various other monikers in order to help categorise their value and worth to the company.

The advent of social media platforms such as Twitter & Facebook has added a new complexity to understanding customers and as such it’s pivotal to have a proper grasp on knowing who and which customers matter the most when it comes to social media.

The following infographic describes five different types of social media followers and the degree of importance which they might have for a successful business

Via: Vocus