SEO Terminologies

In internet marketing there are only two things that people rely on for the success of their businesses

  1. Search Engines
  2. Social Media

Social media does get huge amount of traffic to websites but it is not as huge as the traffic sent by search engines and also not as targetted as the traffic sent by search engines. Many idle people just wandering here and there on a social website may find a link to website and just givee it a visit and end up in profit but a person who really needs a specific information searches for it and lands on your website, will definitely spend more time and may be beneficial for you. So therefore I wanted to share some basic SEO terminologies with my readers.

SEO (Search Engine Optimization)

The one and the only best traffic generating source SEO needs to be explained before anything else.

Search Engine Optimization comprises of all the acts, tricks and techniques that one uses to improve a website’s rank in search engines. If a website ranks well as compared to others it will get more visits.

Website Traffic

Website traffic simply means visits or visitors. Increasing or decreasing the website traffic means increasing or decreasing the number of visits. More is the traffic, better is the profit generated by the website.


When you enter the word “car” in a search engine it returns thousands of results. Search engine brings all the websites that have the word “car” in it. So in all those pages word “car” is used in more frequency than most of other words or we can say that word “car” was the topic of that page so naturally it was used more than any other word. In this example word car is the keyword of the websites that appear in the results.


Backlinks are the links of a website on other websites. If you put a link to my website on your own website then that link acts as a backlink for my website.

One-Way Backlink

In the above example the link we discussed is a one way baklink because it only coming from your website to my website.

Reciprocal Backlink

If in above scenario I also add a link of your website on my own website then there is a link pointing to my site from your site and vice versa. This kind of linking is called a two way or a Reciprocal Link.

For more information regarding SEO terminologies stick to

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How to perform SEO for a New Website

Having your own website is essential for many companies and people. Individuals can discover about your products and services, go through what you have to say or buy the items you are providing. Starting your internet site is only the initial phase. You have a lot much work to be done after your website debuts on the web in order to make it searchable.

Most of the time, the internet marketers and SEO Specialists are frustrated because no one seems to be going to their site or there is very little or no web traffic on their website. And the visitors those who arrive are either friends, relatives or locally promoted ones who were told about that website. Using Search Engine Optimization (SEO) techniques like proper link building  will help learn how to perform SEO for a New Website.

How to perform SEO for a New Website

If you have a fairly new website, you can increase website visitors to your website through link building. You want other web pages and blogs to backlink to your internet website ( called as inbound links). There are various thing you will choose, like the web pages that weblink to you should be web pages with the same or similar topic as your websites. For example, if your website provides toys for children, you want to get links from websites that deal with children or child products. You don’t want hyperlinks from web pages that sell agricultural products or digital goods. The web pages that backlink to your internet website must always be relevant to your website. This is a very important factor.

Link Building Tactics for a New Website

New web pages should start link building at a slowly pace, but should be consistent. It is unpleasant to get more than 5,000 visitors just after the start of a new website. When finding appropriate links, you can start with family, fellow workers and friends. You can ask for a backlink from anyone among them who have similar websites. If their web pages are appropriate to yours, request them that they link to your website via their content. You can also use social networks like Facebook, Twitter and MySpace to get some initial links to your website.

A different method of the same sort to build a backlink to your website is through blogs. When you add a comment on the blog, place a link that goes back to your site’s website. If you wish, you can write some guest posts on relevant blogs article content for sites that take sites and other types of content. You may be able to place a link to your own website in the article or have a link in your bio.

Once you have a well established and fully indexed website, you can get a little more aggressive about link building. Take your time and figure out where you can get links from. Check where your competitors get links from. SEO cannot be done overnight. It is a continuous and consistent process. Patience is the key, over enthusiasm and haste can land you in the Google Sandbox.

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Optimize Pagination links on your Website

If you are aware of rel=canonical suggested by Google, that acts as a strong informer for duplicate content, big G has now introduced 2 more rel attributes. You can now optimize your pagination with rel=“next” and rel=“prev” to define your pagination links and relationship between multiple URLs of your website.

A paginated series may take many shapes on the web like it can be multiple pages of an article, multiple pages on an e commerce or shopping site, or a forum thread divided in a sequence, a series of blog posts like tutorials or a list of items etc. Now you can easily let the search engines know the relationship between next page and previous page corresponding to the current page by using a simple markup.

If you choose to add rel=”next” and rel=”prev” markup inside your anchor link within a series, you’re giving Google a strong hint that you’d like the visitors to go the the most relevant pages to that article.

However there is a limitation with this markup if you offer a full page apart from paginated links to read the entire article without navigating through pages back and forth then consider reading on View-all in search results for more information. As quoted by Google

Because view-all pages are most commonly preferred by searchers, we do our best to surface this version when appropriate in results rather than a component page (component pages are more likely to surface with rel=”next” and rel=”prev”).

Optimize Pagination links on your Website

The article is self explanatory and you simple need to add rel=”next” for a link to the next page and rel=”prev” for a link to previous page. But if you would like to see a brief tutorial on implementing this new markup on your website then head over to Official Google Webmasters post on pagination links.

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WordPress: Creating Custom 404 Pages

Lol… I’m sure you must be thinking why am I after 404 these days. 404 pages is one of the essential things in SEO. Hence I’ll be clearing off essential things first.  Last week I posted something about handling 404 error pages. And now to make it simple we will see how to do it with a wordpress theme. Now that makes the sense. Doesn’t it?

I’ll be writing a complete tutorial on creating WordPress themes later after my exams which might be probably in the 3rd or 4th week of May. So coming back to the topic today we will be creating a custom 404 page for your WordPress theme.

What you basically got to do is

Open your WordPress theme folder that inside wp-content/themes/.

Now look for a file named 404.php.

If it exists open it up and do what ever you like with it. Thats the one we needed after all.

If not then make a copy of single.php and rename it as 404.php. Remove all the WordPress template tags and write your own HTML, for monetizing you can put up you ad code too. I recommend you to put up links to best content opf your website to get back the visitors. When your done just upload it to the theme folder.

That’s all !! Easy isn’t it

Comments Please ….

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