Business Development

Why does your Business needs a website?

The Internet has become a great source of information for entrepreneurs and students as they discover the benefits of getting things online: the ease of accessing information and the most cost effective advertising. The Internet is revolutionizing entire markets, so that all companies, large and small, the same opportunities to market their products, services and information on the Internet in an effective and attractive. There various reasons for a small business to have a website. Use designers and understand internet law to help you build your online presence. Following is just an outline

Why does your Business needs a website?

Online Presence

Online Presence is an important aspect of Online Marketing or Web marketing. If you looking to market a specific service or a product or online, then you in order for you to get high quality and relevant traffic for your website, you need to make your website very searchable and available on the top 3 results of search engines like Google, Bing, and Yahoo.


In the current world, E-commerce is very essential to create attractive websites that have pretty features to influence customers to buy for online shopping. An E-commerce website is very crucial for online stores and businesses. Your website acts as virtual shop for visitors where all your products are showcased to be sold. Not just that, use of pictures, videos and audios to review a product helps in better marketing of that product as visitor is able to visualize and know complete detail about a product before buying it. The visitor can then buy a product and get it shipped at his address.

Sell Services / Make Reservations or Appointments

You are a service provider that sells services. You can easily sell subscriptions online to your services which people can buy. Another usage can be for making reservations and appointments. A lawyer can easily have his e-commerce website where users can pay online and take an appointment.

Build a Community

You can use your website to promote your brand and engage with your customers to build an enthralling online community where people can talk about your brand, products and services.

Offer Support

If there is just one thing you can do to dramatically improve your customer base and to boost the bottom line, it definitely has to be customer service. Being there to help when people need your help is probably one of the single most effective ways to develop a following, to earn the trust of new customers, and to prove time and time again that you have what they need.

Create a Brand

Reach your Market

Internet is the ideal place and cost effective solution for narrowing your target market is so essential to your success.  The question often is……how do I find them? Well, Social Media!

Solicit Feedback

By creating a system to solicit and follow up to customer feedback you can let your customers know that you care about them, and they will not only tell you what they think, but help you improve your product so that they buy it more.

Run Promotions

Online promotions are turnkey, easy to launch and cost effective. And we, at Orane, provide solutions to generate measurable returns on your online marketing investment. You only need a website and a couple of contest, coupons, giveaways to start your online promotion and reach wide audience.

Kill Competition

Having a targeted, good looking and well optimized website is a killer when it comes to Internet Marketing. A well designed website with proper Optimization can break through the competition wall.

Business Development

Online Resources To Advertise Your Small Business For Free

Advertising a business online involves money depending on your business size, competition and advertising needs.  When it comes to new brands or startups who are on a small budget, they need to keep their advertising spend to a minimum.

In 2011, from small business to large enterprises, everyone seem to own a website. It is very important to have an online presence and build a reputation online because the businesses aren’t just recognized by word of mouth today. Online presence is not just about having a website for the sake of your business card. Consider, what is the need of building a website when you have no one to look at it. If you need a website that gets you customer, you can get a small business website for as low as $299 which is developed by us at Insight Studios)

By online presence I mean having social media presence like twitter page, facebook page, linkedin page, google places listings, bing business listings, advertising inventory, banners, videos and any type of online resources to advertise your small business for free. By utilizing these social media resources one can build a decent platform over the internet so that your potential customers can recognize your brand.

Now if you are some free online resources to advertise your small business then below are a few business directories which allow you to create your own business listing for your business and be found in online search results for free.

Online Resources To Advertise Your Small Business For Free

  1. FreeIndex – Free USA Yellow Pages & Directory
  2. BizHWY – Free Business Listings Directory
  3. Volta Business Directory – United States Business Directory
  4. Yalwa – Free Business Directory Listings
  5. Business Line Directory – Free Business Advertising